A new bill in Arizona may soon make it legal for businesses to refuse service to gay customers based on their own religious freedoms. Protestors are now demanding that Arizona's governor veto the bill.

New Day spoke with Justin Lee, author of "Torn: Rescuing the Gospel from the Gays Versus Christian Debate" to answer the controversial question: Why are so many Christians choosing Leviticus over the Golden Rule?

After Phil Robertson made some anti-gay remarks to GQ magazine, a discussion about Christianity and its stance on homosexuality was thrust to the front pages of social media.

Is there room for interpretation when discussing homosexuality and the Bible? Or are Christians placing too much importance on homosexuality?

"New Day" talked about these controversial questions with Pastor Robert Jeffress from the First Baptist Church of Dallas and Frank Schaeffer, a pastor who was defrocked by the Methodist Church after officiating his son's same-sex wedding.

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"Don't like what people are saying? Change the conversation."

With his non-conventional messages of hope and inclusion, it seems Pope Francis may be adopting this "re-branding" strategy. But is it effective? Will it encourage more people to turn to the Catholic Church, or is it pushing away traditionalists?

We spoke with CNN Religion Contributor Father Edward Beck and Joey Reiman, author of "The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company and a Lasting Legacy."