Mark Cuban is known for making pointed statements. Usually they are directed at the NBA brass or referees. Or contestants on the TV show "Shark Tank."
On Wednesday, he made a few remarks about bigotry that in light of the Donald Sterling scandal caused a bit of an uproar.
In an interview with Inc. magazine at a business conference in Nashville, Tennessee, the Dallas Mavericks owner and billionaire entrepreneur talked about his own bigotry.
"If I see a black kid in a hoodie and it's late at night, I'm walking to the other side of the street," he said. "And if on that side of the street, there's a guy that has tattoos all over his face - white guy, bald head, tattoos everywhere - I'm walking back to the other side of the street."
Cuban said everyone has prejudices "in one way or the other."
The Mavericks owner issued a five-part tweet Thursday afternoon in which he apologized to Trayvon Martin's parents for the hoodie reference, but stood by the context of his answers and called for more tolerance.
Martin, a Florida teenager, was wearing a hoodie when he was killed by neighborhood watch captain George Zimmerman in 2012. The case sparked a heated nationwide discussion about race as well as a debate over Florida's "stand your ground" law.
Cuban wrote: "I think that helping people improve their lives, helping people engage with people they may fear or may not understand, and helping people realize that while we all may have our prejudices and bigotries, we have to learn that it's an issue that we have to control, that it's part of my responsibility as an entrepreneur to try to solve it."
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We are addicted to our thoughts. We cannot change anything if we cannot change our thinking.”
― Santosh Kalwar