January 15th, 2014
08:26 AM ET

Will 'Duck Dynasty' Scandal Help or Hurt Season Five Ratings?

Like it or not, the Robertson family of A&E's hit reality show "Duck Dynasty" returns to the airwaves tonight and by all signs, a whole lot of people still like it a lot.

Last month, the show's future was in question when show patriarch, Phil Robertson, was temporarily suspended from filming after an interview with GQ in which he questioned whether blacks suffered under Jim Crow, and was crudely critical of gay Americans.

So, could the scandal actually help the show? Robertson was quickly re-instated by A&E and industry insiders expect record-breaking ratings tonight

It's already the second-highest rated series on cable TV, pulling in an average of nearly 14 million viewers and practically printing money with duck-themed products available at stores like Wal-mart, Target and Kohl's.

Forbes estimates their merchandise brought in about $400 million in 2013.

SEE JOHN BERMAN'S FULL REPORT ABOVE

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soundoff (2 Responses)
  1. jaguar1703

    Why would I watch this trashy show. The whole thing is a fraud . This is just a calculated attempt at merchandising . The only thing involved that's real is the greediness of the network and players in this sham .

    January 15, 2014 at 1:31 pm | Reply

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