Facebook is rolling out a feature Tuesday that will allow advertisers to play videos in users' news feeds.
The feature offers companies a new way to promote movies and products on smartphones and computers, and is being tested with a small group of Facebook users.
"Rather than having to click or tap to play, videos will begin to play as they appear onscreen - without sound," Facebook said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode
TechBytes host Brett Larson stopped by "New Day" Wednesday to weigh in and said the Facebook ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.
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