How do you make science hip? Roll out a red carpet and throw an event that some have called the Oscars of science.
That was the scene in California last night at an awards show honoring breakthroughs in science.
The idea first came from Russian billionaire and technology investor Yuri Milner, who says he wanted to inspire young people to follow in these scientists footsteps.
“He convinced his Silicon Valley friends, including Zuckerberg and Google Co-Founder, Sergey Brin to fund the event. Each winner-seven of them in all- getting $3M each, making it the most lucrative award in science," Simon reports.