November 27th, 2013
10:33 AM ET

Black Friday Sale Secrets

Buyer beware. Black Friday is often billed as the best day of the year to find deals. But, in many cases, shoppers are either being enticed to spend more or to buy lower-quality products.

"So many people get caught up in the frenzy of Black Friday weekend. All retailers prey on that, " said Marshal Cohen, chief retail analyst at the NPD Group.

So if you decide to brave the stores this Black Friday (or in some cases, Thanksgiving Day), CNN Chief Business Correspondent Christine Romans says watch out for some common retail tricks, like retailers raising prices before cutting them.

“There are going to be better deals in a couple weeks. especially on apparel. Especially on seasonal items,” Romans says.

“If you can't pay it off by January, it's not a deal, because then you're paying interest, you’re paying late fees and you’re hurting your credit score,” she says. “Don't let a retailer convince you because of advertising and because of craft mentality you need something you don't.”

SEE CNNMONEY5 Black Friday tricks to avoid

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