November 5th, 2013
12:19 PM ET

'Anchorman' Becomes A Car Pitchman

He may love scotch and his apartment may smell of rich mahogany – but those aren't Ron Burgundy's only desirable traits. Apparently he can also pitch a car, big time.

CNN's Christine Romans reports that with the help of Will Ferrell's anchor character starring in Chrysler car ads, the company saw an 11 percent jump in sales over last month.

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