November 1st, 2013
09:07 AM ET

New Software Allows Facebook to Track Mouse Movements

It's called "Facebook stalking." you know - hunting down someone's Facebook page, and looking at their photos and postings.

But the term is taking on a new meaning now that the site plans to track the movements of your mouse!

Yes – Facebook could soon be stalking you.

Well, is it new? Facebook already has access to petabytes of data listing your personal information and the websites you visit.

Brett Larson, host of Techbytes, explains that Facebook says this new feature will help create a better user experience because it will know where a user’s mouse goes on the page.

The strategy is to really assist advertisers and alert them to where users tend to spend most of their time on the screen, Larson says.

“Also for advertisers, they can say, ‘well, you know, people are hovering on your ad but they’re not clicking on it, so we’re going to charge you for that.’ There’s that definite potential.”

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