October 29th, 2013
06:51 AM ET

Presidential Insurance Pitch to Younger Americans

The White House tried to woo young Americans into the new health exchanges Monday night, releasing a study suggesting nearly half of eligible Americans between 18 and 34 can purchase coverage for less than $50 per month.

The administration is also extending the signup window by six weeks, reports CNN’s Brianna Keilar.  She says, “That signup deadline is now March 31st”, it had been February 15th.”

The study also helps to push back against consumer tales of Obamacare sticker shock and frustration of some Americans that their current health plans can't continue under the new law.

But one insurance industry source told CNN the vast majority of Americans on the individual insurance market will see modifications to their existing plans, or even cancellations.

For months, Obama administration officials have asserted that in order for the new exchanges to be a success, roughly 40 percent of the customers needed to be young and healthy.

Released Monday by the Department of Health and Human Services, the study helps back up Obama's pitch to those consumers that insurance will cost less than their cell phone bill.

“A significant chunk of those people could stay on their parents plan until age of 26," Dr. Sanjay Gupta says. (SEE VIDEO BELOW)

"It could be pretty affordable, seems for that target range of people.”

See more at CNN.com.

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