A girl throws a man against the wall with a wave of her hand, mysteriously pushing tables and chairs across the floor, and knocking pictures and books off the wall—all because of an argument over spilled coffee.
It seems unnatural, and it is. “Unbeknownst to the unsuspecting customers - they were taking part in an advertisement for the upcoming remake of the movie "Carrie,” explains CNN Business Correspondent Christine Romans.
Romans says, “It was a success - the video went viral - garnering over 10 million views since it was posted two days ago.”
The campaign is not only raising eyebrows and grabbing attention for the horror flick, it’s also pointing at a new trend called "prank-vertising."
A lot more of these elaborate video pranks are popping up lately, generating a lot of buzz - and a whole lot of cash.
“Companies credit word of mouth with generating millions of dollars worth of publicity,” Romans says.
Thinkmodo, the agency behind these viral marketing campaigns, is banking on that.
Co-Founder Michael Krivicka says, "When you go viral, it doesn't just stay nationwide, it goes global; it becomes an international news story, and that's more free media for a movie."
But do these ads cross the line? Krivicka says no.
“These end up being a montage of reactions,” Romans explains. “It takes an awful lot of these to boil down into one ad.”