October 9th, 2013
12:03 PM ET

"Prank-Vertising" On the Rise

A girl throws a man against the wall with a wave of her hand, mysteriously pushing tables and chairs across the floor, and knocking pictures and books off the wall—all because of an argument over spilled coffee.

It seems unnatural, and it is. “Unbeknownst to the unsuspecting customers - they were taking part in an advertisement for the upcoming remake of the movie "Carrie,” explains CNN Business Correspondent Christine Romans.

Romans says, “It was a success - the video went viral - garnering over 10 million views since it was posted two days ago.”

The campaign is not only raising eyebrows and grabbing attention for the horror flick, it’s also pointing at a new trend called "prank-vertising."

A lot more of these elaborate video pranks are popping up lately, generating a lot of buzz - and a whole lot of cash.

“Companies credit word of mouth with generating millions of dollars worth of publicity,” Romans says.

Thinkmodo, the agency behind these viral marketing campaigns, is banking on that.

Co-Founder Michael Krivicka says, "When you go viral, it doesn't just stay nationwide, it goes global; it becomes an international news story, and that's more free media for a movie."

But do these ads cross the line? Krivicka says no.

“These end up being a montage of reactions,” Romans explains. “It takes an awful lot of these to boil down into one ad.”

Posted by
Filed under: Internets • Social • Tech • Videos
soundoff (2 Responses)
  1. Jonathan Murphy

    Prank-vertising is definitely on the rise as there is running a commercial ads war among the big organizations. You can take the example of Super Bowl event where such kind of prank-vertising is on hype and such videos are becoming viral among the internet users. There is no doubt in that prank-vertising is an effective method of advertisement and provoke the people to know about the services and products. Here you can read another interesting post on prank-vertising which i found in the morning today while surfing over the internet as http://www.oneproductions.com/prankvertising/. Today i saw a video named 'Deadly baby attack' and liked the idea behind it. It is an example of prank-vertising concept.

    February 28, 2014 at 4:17 am | Reply

Post a comment


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.