Berman says their song, "What Makes You Beautiful," is deeply and profoundly touching to anyone who hears it.
Well, maybe not everyone. He says he may be exaggerating a tiny bit because photos posted on Reddit, apparently of fathers who have been taken to a One Direction concert, beg to differ.
“Let's just say they are exerting themselves in ways they probably never imagined,” Berman empathizes. "The pain looks excruciating.”
So Berman has a special award to give these fathers, the "What Makes You Beautiful Award."
And he means it, seriously and without irony.
“It takes a special sort of man to take his kid to see a boy band," Berman says. "And your children, they will remember it forever. Or at least for most of the ride home.”