June 26th, 2014
04:21 PM ET

UFC Inside Your Living Room?

This might be the best living-room workout you haven’t heard of yet

________

My workouts are usually limited to the gym, ice rink and occasional Tough Mudder course. Not usually my living room, where I had Mike Dolce — a shave-headed, shirtless 38-year-old man with visible, enviable abs — bark orders at me via my flat screen.

“We’re not done,” Dolce’s gravelly voice piped through my speakers.

My hardwood floors were. Yes, Dolce made me sweat so much my laminated lumber had become treacherous with puddles of perspiration, even if my mixed martial arts-inspired punches and kicks were nowhere close to the Ultimate Fighting Championship he’s trained for over the years. I was watching (and awkwardly tossing around fighting moves to) UFC FIT, Dolce’s pivot from an MMA diet guru toward becoming a mainstream fitness authority.

P90X was created by an actor,” Dolce, ever the self-marketer, told OZY. “Insanity was created by a dancer. Do you want a program that was built by an actor or a professional who does this every day?”

At $120, UFC FIT, launched last fall, is priced the same as those two programs and will get a huge marketing push over the next several weeks.

“We are going to find out soon if this will be a commercial success or something that is just a technically sound product,” Dolce said. “I think it’s going to be killer.”

Read more on OZY.com: Ultimate Fighting Workouts — for Your Living Room

 

 

Posted by ,
Filed under: Health • OZY
soundoff (No Responses)

Post a comment


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.