Black Friday has morphed into Black Thursday. Kmart is just one of a handful of retailers open for business on Thanksgiving Day, CNN's Nick Valencia reports.
For those who think it's something new, Kmart has been doing this for over 20 years, and more retailers have followed suit. That's no coincidence, according to the National Retail Federation:
"...Shoppers still want to shop on black Friday and get those amazing deals so we don't expect black Friday ever lose its luster but there is a new player in town thanksgiving is certainly giving black Friday a run for its money, " says Kathy Grannis of the National Retail Federation.
Of the nearly 140 million people expected to shop this holiday weekend, nearly a quarter will hit the stores on Thanksgiving Day.
Outside of Best Buy in Florida, tents were in place more than a week in advance of the sales.
Just how serious are they? Once man even brought a generator to run his many electronics.
Crazy is one word for it, angry is another. On Change.org, more than a quarter million people petitioned Target to stay closed for the holiday and writing "Take the high road and save Thanksgiving."
Back at Kmart in Mableton, Georgia, store manager Bill Bonsor says working on Thanksgiving is not bother. For him, it's about meeting the customer demand:
"One thing you have to understand. This year is we have one less week between Thanksgiving and Christmas than we did last year."