November 8th, 2013
09:44 AM ET

Toronto Mayor's Rant Caught On Video

Just days after admitting he had smoked crack cocaine, Toronto Mayor Rob Ford found himself trying to explain more bizarre behavior, CNN's Zoraida Sambolin reports.

A video obtained by the Toronto Star and released Thursday shows the embattled mayor staggering around and making violent threats about some unknown person.

"I'm going to kill that (expletive) guy. I'm telling you it's first-degree murder. ... He dies or I die, brother," Ford is heard saying in the video.

Branding Consultant Peter Shankman said on "New Day" Friday, this case is different from other celebrities or politicians who are caught using illegal substances.

"When crack comes into play, it’s no longer, 'oh you’ll get help,' it’s, 'you’re an addict’'... He needs to go away right now, he needs to go into rehab for six months, say here’s what I learned.. he’s not going to manage a career to come back, but he can have a voice to help people."

Psychologist Robi Ludwig weighs in and says  "This is a man who’s playing Russian Roulette with his life."

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