Retailers are now snooping on your shopping habits with cutting edge technology to follow your whereabouts inside stores, CNN's Pamela Brown reports.
"The in-store analytics makes it possible for retailers to understand things like where they go, where they stop. And ultimately how all of that translates to sales at the register," says Tim Callan, Chief Marketing Officer, RetailNext.
Upscale department chain Nordstrom recently ended a test program gathering pings from WiFi signals on customer's smart phones as they browsed through the store.
Some were outraged after learning about the in-store surveillance.
"Way over the line," one consumer wrote on Facebook.
What do you think? Is this fair or have stores gone too far in terms of privacy?